:root{
  --ink:#1a2433; --muted:#566170; --bg:#fbf7f1; --sand:#f3eadc; --card:#ffffff;
  --green:#1D4E89; --green-d:#163C6B; --clay:#c8643b; --clay-l:#f6e1d6; --line:#e6dccd;
  --r:16px; --shadow:0 10px 30px rgba(20,34,58,.08);
  --serif: "Iowan Old Style","Palatino Linotype",Palatino,Georgia,"Times New Roman",serif;
  --sans: system-ui,-apple-system,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--sans);color:var(--ink);background:var(--bg);line-height:1.6;font-size:17px;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:var(--green)}
a:hover{color:var(--clay)}
h1,h2,h3{font-family:var(--serif);line-height:1.15;margin:0 0 .5em;font-weight:700;letter-spacing:-.01em}
h1{font-size:clamp(2.1rem,5vw,3.6rem)}
h2{font-size:clamp(1.7rem,3.4vw,2.5rem)}
h3{font-size:1.3rem}
p{margin:0 0 1em}
.wrap{max-width:1160px;margin:0 auto;padding:0 22px}
.skip{position:absolute;left:-999px;top:0;background:#fff;padding:8px 12px;z-index:99}
.skip:focus{left:10px}
/* header */
.site-head{position:sticky;top:0;z-index:20;background:rgba(251,247,241,.94);backdrop-filter:saturate(1.4) blur(8px);border-bottom:1px solid var(--line)}
.head-in{display:flex;align-items:center;justify-content:space-between;gap:16px;height:70px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink);font-weight:700;font-size:1.15rem;letter-spacing:-.01em}
.brand svg{width:34px;height:34px;flex:none}
.brand b{color:var(--clay)}
.nav{display:flex;align-items:center;gap:4px}
.nav a{text-decoration:none;color:var(--ink);padding:8px 12px;border-radius:999px;font-size:.96rem}
.nav a:hover{background:var(--sand);color:var(--ink)}
.nav a[aria-current=page]{color:var(--green);font-weight:650}
.nav .btn{margin-left:8px}
.menu-btn{display:none;background:none;border:1px solid var(--line);border-radius:10px;padding:8px 10px;font:inherit;color:var(--ink);cursor:pointer}
@media (max-width:900px){
  .menu-btn{display:block}
  .nav{display:none;position:absolute;left:0;right:0;top:70px;background:var(--bg);flex-direction:column;align-items:stretch;padding:10px 22px 20px;border-bottom:1px solid var(--line);box-shadow:var(--shadow)}
  .nav.open{display:flex}
  .nav a{padding:12px 6px;border-radius:0;border-bottom:1px solid var(--line)}
  .nav .btn{margin:14px 0 0;text-align:center;border-bottom:0;border-radius:999px}
}
/* buttons */
.btn{display:inline-block;text-decoration:none;font-weight:650;padding:13px 22px;border-radius:999px;border:2px solid var(--green);background:var(--green);color:#fff;transition:.15s;font-size:1rem;cursor:pointer;font-family:inherit}
.btn:hover{background:var(--green-d);border-color:var(--green-d);color:#fff}
.btn.ghost{background:transparent;color:var(--green)}
.btn.ghost:hover{background:var(--green);color:#fff}
.btn.clay{background:var(--clay);border-color:var(--clay)}
.btn.clay:hover{background:#a94f2b;border-color:#a94f2b}
.btn.sm{padding:9px 16px;font-size:.93rem}
.btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:8px}
/* sections */
section{padding:84px 0}
section.tight{padding:56px 0}
.alt{background:var(--sand)}
.dark{background:var(--green);color:#f4efe6}
.dark a{color:#fff}
.eyebrow{display:inline-block;font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:var(--clay);margin-bottom:12px}
.dark .eyebrow{color:#f2b796}
.lead{font-size:1.2rem;color:var(--muted);max-width:640px}
.dark .lead{color:#d6e0ee}
.center{text-align:center}
.center .lead{margin-left:auto;margin-right:auto}
.sec-head{margin-bottom:40px}
/* hero */
.hero{padding:72px 0 84px;background:
  radial-gradient(900px 400px at 85% 0%, #f6e1d6 0%, rgba(246,225,214,0) 70%),
  radial-gradient(700px 380px at 0% 100%, #e3ebf5 0%, rgba(227,235,245,0) 70%), var(--bg)}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.hero h1 em{font-style:normal;color:var(--clay)}
.hero .lead{font-size:1.25rem}
.ticks{list-style:none;padding:0;margin:26px 0 0;display:flex;flex-wrap:wrap;gap:10px 22px;color:var(--muted);font-size:.97rem}
.ticks li{display:flex;gap:8px;align-items:center}
.ticks li::before{content:"";width:18px;height:18px;border-radius:50%;background:var(--green) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M5 10.5l3 3 7-7' fill='none' stroke='white' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/12px no-repeat;flex:none}
.stack{position:relative;padding:10px 0 40px 0}
.browser{background:#fff;border-radius:14px;box-shadow:0 24px 60px rgba(20,34,58,.18);overflow:hidden;border:1px solid var(--line)}
.browser .bar{height:30px;background:#f1ece4;display:flex;align-items:center;gap:6px;padding:0 12px}
.browser .bar i{width:10px;height:10px;border-radius:50%;background:#d9cfc0;display:block}
.browser .bar span{margin-left:10px;background:#fff;border-radius:6px;height:16px;flex:1;max-width:220px}
.stack .b1{width:88%;transform:rotate(-1.5deg)}
.stack .b2{position:absolute;width:62%;right:0;bottom:0;transform:rotate(2deg)}
.tag-note{position:absolute;left:-6px;bottom:-4px;background:var(--ink);color:#fff;font-size:.8rem;padding:6px 12px;border-radius:999px}
@media (max-width:900px){.hero-grid{grid-template-columns:1fr;gap:36px}.hero{padding:44px 0 60px}}
/* cards & grids */
.grid{display:grid;gap:22px}
.g3{grid-template-columns:repeat(3,1fr)}
.g2{grid-template-columns:repeat(2,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
@media (max-width:980px){.g4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:860px){.g3,.g2{grid-template-columns:1fr}}
@media (max-width:560px){.g4{grid-template-columns:1fr}}
.card{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:28px;box-shadow:0 2px 0 rgba(20,34,58,.03)}
.card p:last-child{margin-bottom:0}
.icon{width:46px;height:46px;border-radius:12px;background:var(--clay-l);color:var(--clay);display:grid;place-items:center;margin-bottom:16px}
.icon svg{width:24px;height:24px}
/* steps */
.steps{counter-reset:s;display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.step{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:30px 28px 28px}
.step::before{counter-increment:s;content:counter(s);display:grid;place-items:center;width:44px;height:44px;border-radius:50%;background:var(--green);color:#fff;font-family:var(--serif);font-weight:700;font-size:1.25rem;margin-bottom:16px}
.dark .step{background:rgba(255,255,255,.07);border-color:rgba(255,255,255,.16)}
.dark .step::before{background:var(--clay)}
.dark .step p{color:#d6e0ee}
.steps.g4steps{grid-template-columns:repeat(4,1fr)}
@media (max-width:1100px){.steps.g4steps{grid-template-columns:repeat(2,1fr)}}
.dark .step a{color:#fff}
.no-calls{display:inline-block;background:#eaf1f9;color:var(--green);border-radius:999px;padding:6px 14px;font-weight:600;font-size:.92rem;margin-top:6px}
@media (max-width:860px){.steps,.steps.g4steps{grid-template-columns:1fr}}
/* pricing */
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
@media (max-width:920px){.price-grid{grid-template-columns:1fr;max-width:560px;margin:0 auto}}
.price{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:20px;padding:32px 28px;position:relative}
.price.feature{border:2px solid var(--green);box-shadow:var(--shadow)}
.price .badge{position:absolute;top:-13px;left:28px;background:var(--green);color:#fff;font-size:.78rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;padding:5px 12px;border-radius:999px}
.price h3{margin-bottom:4px}
.price .sub{color:var(--muted);font-size:.95rem;margin-bottom:18px}
.amount{font-family:var(--serif);font-size:2.7rem;font-weight:700;line-height:1;margin-bottom:4px}
.amount small{font-family:var(--sans);font-size:.95rem;font-weight:500;color:var(--muted)}
.price ul{list-style:none;padding:0;margin:20px 0 26px;flex:1}
.price li{padding:7px 0 7px 28px;position:relative;border-top:1px solid #f0e9de;font-size:.97rem}
.price li::before{content:"";position:absolute;left:0;top:12px;width:16px;height:16px;border-radius:50%;background:var(--clay-l) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M5 10.5l3 3 7-7' fill='none' stroke='%23c8643b' stroke-width='2.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/11px no-repeat}
.price .btn{text-align:center}
.launch{display:flex;gap:26px;align-items:center;justify-content:space-between;flex-wrap:wrap;background:var(--clay-l);border:1px dashed var(--clay);border-radius:20px;padding:28px 30px;margin-top:34px}
.launch h3{margin-bottom:6px}
.launch p{margin:0;color:#5b3a2b}
.launch .amount{color:var(--clay)}
.care{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}
@media (max-width:760px){.care{grid-template-columns:1fr}}
.fine{font-size:.9rem;color:var(--muted)}
/* work */
.work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
@media (max-width:980px){.work-grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:600px){.work-grid{grid-template-columns:1fr}}
.work figure{margin:0}
.work .browser{box-shadow:0 12px 30px rgba(20,34,58,.12)}
.work figcaption{padding:14px 2px 0;font-size:.95rem}
.work figcaption strong{display:block;font-size:1.02rem}
.pill{display:inline-block;font-size:.72rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;background:var(--sand);color:var(--muted);padding:3px 9px;border-radius:999px;margin-bottom:6px}
.disclaimer{background:#fff;border:1px solid var(--line);border-left:4px solid var(--clay);border-radius:12px;padding:16px 20px;font-size:.93rem;color:var(--muted);margin-top:36px}
/* about */
.about{display:grid;grid-template-columns:.8fr 1.2fr;gap:50px;align-items:center}
@media (max-width:860px){.about{grid-template-columns:1fr;gap:28px}}
.about-badge{background:var(--green);color:#f4efe6;border-radius:24px;padding:38px 34px;position:relative;overflow:hidden}
.about-badge::after{content:"";position:absolute;right:-60px;bottom:-60px;width:220px;height:220px;border-radius:50%;background:rgba(200,100,59,.35)}
.about-badge .big{font-family:var(--serif);font-size:2.2rem;line-height:1.1;font-weight:700;position:relative;z-index:1}
.about-badge p{position:relative;z-index:1;color:#d6e0ee;margin-top:14px}
/* faq */
.faq{max-width:820px;margin:0 auto}
.faq details{background:#fff;border:1px solid var(--line);border-radius:14px;padding:0 22px;margin-bottom:12px}
.faq summary{cursor:pointer;list-style:none;padding:18px 34px 18px 0;font-weight:650;position:relative;font-size:1.05rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:12px;font-size:1.6rem;color:var(--clay);font-weight:400}
.faq details[open] summary::after{content:"–"}
.faq details p{color:var(--muted)}
/* cta band */
.cta{background:var(--green);color:#fff;border-radius:26px;padding:54px 44px;display:flex;gap:28px;align-items:center;justify-content:space-between;flex-wrap:wrap;position:relative;overflow:hidden}
.cta::before{content:"";position:absolute;left:-80px;top:-80px;width:260px;height:260px;border-radius:50%;background:rgba(255,255,255,.06)}
.cta h2{margin:0 0 6px;position:relative}
.cta p{margin:0;color:#d6e0ee;position:relative}
.cta .btn{background:#fff;color:var(--green);border-color:#fff;position:relative}
.cta .btn:hover{background:var(--clay);border-color:var(--clay);color:#fff}
@media (max-width:600px){.cta{padding:38px 26px}}
/* page head */
.page-head{padding:64px 0 50px;background:radial-gradient(800px 300px at 90% 0%,#f6e1d6 0%,rgba(246,225,214,0) 70%),var(--bg);border-bottom:1px solid var(--line)}
.page-head .lead{margin-bottom:0}
/* contact */
.contact-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:start}
@media (max-width:900px){.contact-grid{grid-template-columns:1fr}}
form .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media (max-width:600px){form .row{grid-template-columns:1fr}}
label{display:block;font-weight:600;font-size:.95rem;margin:0 0 6px}
input,textarea,select{width:100%;font:inherit;padding:12px 14px;border:1px solid #d6cab7;border-radius:12px;background:#fff;color:var(--ink);margin-bottom:16px}
input:focus,textarea:focus,select:focus{outline:3px solid rgba(29,78,137,.22);border-color:var(--green)}
textarea{min-height:140px;resize:vertical}
.check{display:flex;gap:10px;align-items:flex-start;font-weight:400;font-size:.92rem;color:var(--muted)}
.check input{width:auto;margin:5px 0 0}
.contact-list{list-style:none;padding:0;margin:0}
.contact-list li{display:flex;gap:14px;padding:14px 0;border-bottom:1px solid var(--line)}
.contact-list li:last-child{border-bottom:0}
.contact-list .icon{margin:0;width:40px;height:40px;flex:none}
.contact-list small{display:block;color:var(--muted)}
.contact-list a{font-weight:650;text-decoration:none}
.form-note{font-size:.88rem;color:var(--muted);margin-top:10px}
/* prose */
.prose{max-width:760px}
.prose h2{font-size:1.5rem;margin-top:1.6em}
.prose ul{padding-left:1.2em}
/* footer */
.site-foot{background:#0f1b2d;color:#c9d3e0;padding:60px 0 30px;font-size:.95rem}
.site-foot a{color:#fff;text-decoration:none}
.site-foot a:hover{color:#f2b796}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:36px}
@media (max-width:800px){.foot-grid{grid-template-columns:1fr}}
.site-foot .brand{color:#fff;margin-bottom:12px}
.site-foot h4{color:#fff;margin:0 0 12px;font-size:.85rem;letter-spacing:.1em;text-transform:uppercase}
.site-foot ul{list-style:none;padding:0;margin:0}
.site-foot li{margin-bottom:8px}
.foot-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:40px;padding-top:22px;display:flex;flex-wrap:wrap;gap:10px 24px;justify-content:space-between;font-size:.86rem;color:#9fadc2}
.mt0{margin-top:0}.mb0{margin-bottom:0}
/* fixes */
.nav a.btn{color:#fff}
.nav a.btn:hover{color:#fff;background:var(--green-d)}
.price .sub{min-height:3.1em}
.launch>div:first-child{flex:1 1 460px}
.launch>div:last-child{flex:0 0 auto;text-align:center}
.launch>div:last-child .amount{margin-bottom:12px}
.about-badge::after{background:#2a63a6}
.nw{white-space:nowrap}
@media (max-width:600px){
  body{font-size:16px}
  section{padding:60px 0}
  .hero .lead,.lead{font-size:1.08rem}
  .launch{padding:24px 22px}
  .launch>div:last-child{text-align:left}
  .launch>div:first-child{flex-basis:100%}
  .card{padding:24px}
  .price{padding:28px 22px}
}

/* ===== 2026-10-19: concept links, SEO trio, conversion colour ===== */
.work .concept-link{display:block;text-decoration:none;border-radius:14px;transition:transform .15s}
.work .concept-link:hover{transform:translateY(-3px)}
.work .concept-open{display:block;width:fit-content;margin-top:8px;font-weight:650;font-size:.93rem}
.trio-wrap{padding:0;margin-top:-44px;position:relative;z-index:2}
.trio{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.trio-item{display:flex;gap:14px;align-items:flex-start;background:var(--card);border:1px solid var(--line);border-radius:18px;padding:22px 22px 20px;box-shadow:0 10px 30px rgba(20,34,58,.08)}
.trio-item .icon{flex:none;margin:0;background:#e6eef8;color:var(--green)}
.trio-item h3{margin:0 0 4px;font-size:1.08rem}
.trio-item p{margin:0;color:var(--muted);font-size:.95rem;line-height:1.5}
@media (max-width:900px){.trio{grid-template-columns:1fr;gap:12px}.trio-wrap{margin-top:-30px}.trio-item{padding:18px}}
/* primary call-to-action colour (filled buttons). Ghost buttons use the brand blue. */
:root{--action:#C9480F;--action-h:#B03D0B;--action-ink:#ffffff}
.btn,.nav a.btn,.cta .btn,.launch .btn.clay{background:var(--action);border-color:var(--action);color:var(--action-ink)}
.btn:hover,.nav a.btn:hover,.cta .btn:hover,.launch .btn.clay:hover{background:var(--action-h);border-color:var(--action-h);color:var(--action-ink)}
.btn.ghost{background:transparent;border-color:var(--green);color:var(--green)}
.btn.ghost:hover{background:var(--green);border-color:var(--green);color:#fff}
.dark .btn.clay{background:var(--clay);border-color:var(--clay);color:#fff}
.dark .btn.clay:hover{background:#a94f2b;border-color:#a94f2b;color:#fff}
.hero h1{font-size:clamp(2.1rem,4.3vw,3.15rem)}
.price-note{margin:1.4rem auto 0;max-width:40rem}
.brand svg.lockup{width:auto;height:38px}